Role Guides
AI for VPs of Marketing: Where to Start
Where a VP of marketing starts with AI: the cross-team audit, the three decisions only this seat can make, and how to feed the CMO a board-ready answer.
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Field notes · AI in marketing
Practical AI for people who ship marketing
A lot of AI marketing advice sounds great until you actually have to use it.
I want to focus on the real stuff: workflows I’ve tried, prompts that hold up when things get messy, and tools that actually work in production.
Not pretending everything is seamless. I’ll share what’s working, what isn’t, and the trade-offs I’m figuring out along the way.
Where to start
01
The complete guide
What AI marketing actually is, what the data says, and how to start deliberately - the master guide, updated with a visible changelog.
02Prompts & workflows
Copy-ready prompt libraries for blog posts, email and ads - every prompt with the reasoning attached, not just the paste.
03Playbooks by role
AI guides for the job you actually have: CMO, marketing manager, content marketer - workflows, limits and what stays human.
Latest field notes
Ethics & Governance
First-Party Data Strategy: Marketing After Cookies
Why Google keeping third-party cookies changes nothing, the zero-party and first-party layers worth building, and how to activate data you actually own.
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Tools
Free AI Marketing Tools That Actually Deliver
Twelve free AI marketing tools with the catch stated for each: real quotas, what the vendor pricing page says today, and where free quietly ends.
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