Role Guides
AI for VPs of Marketing: Where to Start
Where a VP of marketing starts with AI: the cross-team audit, the three decisions only this seat can make, and how to feed the CMO a board-ready answer.
Read
Field notes
Writing that earns its place
Long-form, field-tested writing on using AI in marketing. No hot takes, just workflows that survived contact with a real team and a real budget.
Filter
All posts
Ethics & Governance
First-Party Data Strategy: Marketing After Cookies
Why Google keeping third-party cookies changes nothing, the zero-party and first-party layers worth building, and how to activate data you actually own.
Read
Tools
Free AI Marketing Tools That Actually Deliver
Twelve free AI marketing tools with the catch stated for each: real quotas, what the vendor pricing page says today, and where free quietly ends.
Read
Analytics & ROI
Incrementality Testing for AI Marketing: A Walkthrough
A full holdout walkthrough for AI tools: write the claim, pick the metric and split, size the test, run it clean, and read the result honestly.
Read
Prompts & Workflows
Multi-Turn Prompting in ChatGPT for Iterative Work
Your second prompt matters more than your first. How I run refinement loops in ChatGPT: react to specifics, pin what works, and know when to restart.
Read
Role Guides
AI for Event Marketers: The Full Playbook
Where AI actually helps an event marketer - promotion, matchmaking, the post-event content goldmine - and why the room itself stays stubbornly human.
Read
Ethics & Governance
AI Governance for Marketing Teams: A Working Framework
A marketing-sized AI governance framework - risk tiers, tool approval, escalation and records - built from NIST, ISO 42001 and the EU AI Act without the binder.
Read
Analytics & ROI
Why AI Tools Report Higher ROI Than Reality
Four mechanisms that inflate AI marketing ROI claims - commissioned studies, self-graded attribution, perception gaps, survivorship - and how to verify.
Read
Prompts & Workflows
ChatGPT Prompts for High-Retention YouTube Scripts
Seven ChatGPT prompts for YouTube scripts built around the retention metrics YouTube actually reports - hooks, payoff structure, and the post-mortem.
Read
Paid Media
Lookalike Audiences With AI: The Seed Is the Strategy
Google and LinkedIn retired lookalikes, Meta demoted them to suggestions. What still works: the seed list. A practical seed strategy for the AI era.
Read
AI SEO & GEO
Image Alt Text at Scale: AI Descriptions That Rank
How I use AI to write alt text for hundreds of images without producing spam - the quality bar, the batch workflow, and the checks that keep it honest.
Read
Ethics & Governance
CCPA for Marketers: What California's Law Requires
Who the CCPA covers, why your adtech stack counts as selling data, the GPC signal you must honor, and what the Sephora, DoorDash and Honda fines teach.
Read
Paid Media
Advantage+ Creative: How Meta's AI Edits Your Ads
Meta's AI now retouches, animates, rewrites and extends your ads by default. Every enhancement explained, which to allow, and how to switch the rest off.
Read
Analytics & ROI
Statistical Significance for Marketing Experiments
What significance actually means, the sample size math in plain arithmetic, the three ways tests lie, and what to do when your traffic is small.
Read
Role Guides
Will AI Replace the CMO? An Honest Answer
The title survives. The org chart under it doesn't. What Gartner's CMO surveys actually show, which parts of the job AI absorbs, and what stays human.
Read
AI SEO & GEO
AI Content Plus Human Editing: The Formula That Ranks
What the ranking studies say about AI drafts and human edits, the five-pass edit that closes the gap, and why AI editing AI performs worst of all.
Read
Role Guides
AI for PR Pros: What's Actually Useful
Where AI genuinely helps PR - monitoring, research, first drafts - and the pitch paradox: journalists use AI daily and still reject AI-written pitches.
Read
Prompts & Workflows
Content Calendar Workflow: Plan a Quarter with ChatGPT
The four-step workflow that turns a strategy into a quarter of scheduled topics with ChatGPT - and the two calendar decisions I never hand the model.
Read
Analytics & ROI
Cleaning Marketing Data Before AI Touches It
Dirty CRM and analytics data is why AI marketing outputs go wrong. The five-part audit and the cleaning order I use, none of it needing a data team.
Read
Paid Media
Wasted Ad Spend Audit: Find the Leaks in an Afternoon
Five checks that surface where an ad account leaks money - search terms, junk placements, self-competition, tracking and zombie settings.
Read
Role Guides
AI for Freelance Marketers: Win More Clients
The freelance marketing market is splitting - execution rates falling, AI-fluent work paying more. My playbook for landing on the right side of it.
Read
Analytics & ROI
AI Reporting Automation for Marketers, Done Honestly
How I automate marketing reports with AI - the data layer, the narrative pass, the anomaly check - with the one rule that keeps every number real.
Read
Paid Media
Bid Strategy Troubleshooting: Why Your ROAS Is Tanking
The diagnostic order for a smart bidding slump: measurement breaks first, learning resets second, starved conversion volume third - and targets last.
Read
Prompts & Workflows
ChatGPT Prompts for Case Studies That Convince
Six ChatGPT prompts that turn a customer interview into a case study - outline, results framing, pull quotes - without an invented metric in it.
Read
Ethics & Governance
GDPR for Marketers: What the Law Actually Requires
The GDPR rules that bind marketing work - lawful basis, the absolute right to object, profiling limits, AI tools - read from the text, with the real fines.
Read
Role Guides
AI for Brand Managers: The Complete Guide
Where AI fits the brand manager's job - voice enforcement at scale, first-pass reviews, monitoring what AI says about you - and what I would never automate.
Read
Analytics & ROI
AI Marketing KPIs: A Selection Framework That Holds Up
How I choose KPIs for AI marketing work: pair every efficiency metric with an outcome metric, cap the list at seven, and retire anything nobody acts on.
Read
AI SEO & GEO
Technical SEO Audit with AI: Checks You Can Run Yourself
How I run a technical SEO audit with ChatGPT - robots.txt, canonicals, titles, schema and Core Web Vitals - without a crawler license or a developer.
Read
Paid Media
Creative Fatigue Detection: When Ads Stop Performing
The signals that catch ad fatigue before ROAS confirms it, what Meta's own exposure data shows, and a refresh cadence that is a system instead of a panic.
Read
Prompts & Workflows
Build a Custom GPT for Email Marketing
The custom GPT I would build for email work: the instructions block, the knowledge files, the guardrails, and the test that proves it earns its keep.
Read
Ethics & Governance
AI Bias in Ad Targeting: How Algorithms Discriminate
Ad delivery can discriminate even when your targeting is neutral. The research and the Meta settlement that prove it, and the audit a marketer can run.
Read
Role Guides
AI for Demand Gen Marketers: The Real Playbook
Buyers rank their favorite before you ever hear from them. Where AI actually helps demand gen - account research, the 95%, outbound - and where it lies.
Read
Prompts & Workflows
Content Repurposing Workflow: Automate It with ChatGPT
A five-step repurposing workflow that turns one blog post into a week of social posts, an email and a video script - with the review gate that keeps it good.
Read
Analytics & ROI
The Complete GA4 + AI Setup Guide for Marketers
Set up GA4 for the AI era in one pass: the new AI Assistant channel, predictive metrics, anomaly alerts - and the thresholds that decide what you get.
Read
Paid Media
Performance Max Assets: Specs, Quality and What to Feed It
Every Performance Max asset spec in one place - headlines, images, video - plus what Ad Strength actually rewards and when to ignore its advice.
Read
Role Guides
AI for Marketing Ops: The Daily Workflow Guide
Where AI fits the marketing ops seat - campaign QA, CRM hygiene, reporting, stack governance - and why ops ends up owning everyone else's AI too.
Read
Analytics & ROI
Customer Acquisition Cost (CAC) With AI: Revised Formula
AI spend now hides in subscriptions, review hours and blurred channel lines. A revised CAC formula that counts it, with allocation rules and benchmarks.
Read
AI SEO & GEO
E-E-A-T for AI Content: Proving Expertise When You Use AI
What Google's rater guidelines actually say about AI content, the ranking data on who wins position 1, and how I keep experience visible in AI-assisted posts.
Read
Prompts & Workflows
ChatGPT Prompts: From Meeting Notes to Campaign Plan
Five prompts that turn a messy kickoff meeting into a campaign brief and plan - with an extraction step, a gap check, and one human gate that saves it.
Read
Paid Media
When Meta Advantage+ Underperforms: Debugging and Fixes
A diagnostic order for an Advantage+ campaign with bad numbers: fair trial, wrong optimization target, flattered reporting, starved creative, wrong tool.
Read
Role Guides
AI for Product Marketers: The Full Playbook
Where AI fits in the PMM job - competitive intel, win/loss, enablement content, launch ops - and why positioning is the one task I would not hand over.
Read
Analytics & ROI
The Hidden Costs Your AI ROI Math Is Missing
Rework, tool sprawl, abandoned pilots and spend nobody owns: the program-level AI costs that never land on a workflow spreadsheet, with the data on each.
Read
Ethics & Governance
Brand Safety and Generative AI: Protecting Reputation
Brand safety used to mean where your ads ran. With generative AI the risk comes from inside: the incidents so far, what audiences think, and my guardrails.
Read
Paid Media
When Performance Max Fails: Mistakes and Fixes
A diagnostic order for an underperforming Performance Max campaign: learning period, conversion volume, self-graded numbers, channel mix and creative.
Read
Prompts & Workflows
Prompt Chaining in ChatGPT to Bulk-Generate Content
One mega-prompt produces mush. A chain - idea, outline, draft, polish - produces content you can steer, with a review gate at every step. My workflow.
Read
Role Guides
AI for Growth Marketers: Faster Loops, Same Truth
Growth marketing is an experiment loop, and AI accelerates every stage except judgment. Where it fits, the weekly rhythm, and the velocity trap.
Read
Prompts & Workflows
Claude Projects for Marketing: Repeatable AI Workflows
Stop re-briefing the AI in every chat. The four Claude Projects I'd build for a marketing team, what goes in each, and where the format hits its limits.
Read
Analytics & ROI
How to Measure AI Content ROI, End to End
A full method for measuring AI-generated content: the true cost line, four performance levels, and the cohort comparison that makes the number honest.
Read
Paid Media
Google Performance Max Setup: The Build, Step by Step
Every choice in a Performance Max build, in order: bidding, asset groups, audience signals, and how to read Google's 27% claim before you trust it.
Read
AI SEO & GEO
Zero-Click Strategy for AI Search: What Still Wins
Two thirds of Google searches now end without a click. The strategy that fits that world: win citations, restructure for extraction, own the follow-up.
Read
Role Guides
AI for Solo Founders Doing Their Own Marketing
Most solo businesses get an hour a day for marketing. How to spend it when AI does the drafting: the one-hour day, what to automate first, the traps.
Read
Ethics & Governance
AI Hallucination Guardrails for Marketing Teams
A court has already ruled your chatbot's inventions are your problem. Why models make things up, and the three-layer guardrail system that catches it.
Read
AI SEO & GEO
Generating Schema Markup with ChatGPT, Safely
ChatGPT writes valid JSON-LD in seconds. The workflow that keeps it honest: supported types only, real page content, and validation before shipping.
Read
Prompts & Workflows
Few-Shot Prompting for Marketers: Show, Don't Tell
Pasting 3-5 examples into a prompt beats paragraphs of instructions for voice and format. How to pick the examples, and the biases to watch for.
Read
Paid Media
Meta Advantage+ Setup: The Controls That Remain
Meta's most automated campaign type decides audience, placements and budget itself. What to set before launch, and how to read Meta's 20% claim.
Read
Ethics & Governance
Do You Have to Tell Customers You Used AI?
What the law actually requires you to disclose, what the platforms require, what the trust research says it costs - and the disclosure policy I run.
Read
Role Guides
AI for PPC Managers: What Actually Works
The platforms automated the levers PPC managers were hired to pull. What the job is now: inputs, audits and the AI work beyond auto-bidding.
Read
Analytics & ROI
Multi-Touch vs Last-Click Attribution in the AI Era
Google deleted the middle-ground models and left two: last click and its AI model. What data-driven attribution actually does, and when each one is honest.
Read
AI SEO & GEO
Passage-Level Citability: Write Sections AI Can Quote
AI answers quote passages, not pages. The construction rules that make a section quotable, what Google says about markup, and a passage audit to run.
Read
Paid Media
Responsive Search Ads: Feed the Combination Machine
Google now builds every search ad by mixing headlines you supply. How to write a set that works in any combination, and when to overrule the machine.
Read
Analytics & ROI
AI Marketing Benchmarks: The First 90 Days
What realistic AI marketing performance looks like in the first three months, why industry benchmarks mislead, and the internal baselines that beat them.
Read
Ethics & Governance
Dark Patterns in AI Marketing: Tactics to Avoid
Fake urgency, confirmshaming, hard-to-cancel flows - the manipulation tactics that now draw nine-figure fines, why AI ships them by default, my guardrails.
Read
AI SEO & GEO
Google's AI Content Policy: What It Actually Says
Google doesn't ban AI content. It bans scale without value. What the policy documents say, what the 2024 crackdown changed, and the line I won't cross.
Read
Paid Media
Performance Max Guardrails to Set Before Going Live
Brand exclusions, negative keywords, placement exclusions and the settings I lock down before letting Performance Max spend a single euro of budget.
Read
Prompts & Workflows
System Prompts for ChatGPT Marketing Consistency
What belongs in a system prompt versus the task prompt, where to install it in ChatGPT, and the template that keeps output consistent for months.
Read
Role Guides
AI for Copywriters: The Honest Playbook
Writing gigs fell ~30% after ChatGPT. What the research says survives, which tasks to hand the model, and how a working copywriter stays the signature.
Read
Prompts & Workflows
ChatGPT Fact-Checking Prompts: Verify Every Claim
Six prompts that turn ChatGPT into a claim-finder for your drafts - extraction, source audits, quote checks - plus the one step no prompt can do for you.
Read
Ethics & Governance
FTC Rules for AI in Advertising: What's Illegal Now
What US law actually forbids when AI touches your ads - fake reviews, unsubstantiated claims, deceptive AI hype - and what changed in 2025. A working read.
Read
Paid Media
Google Smart Bidding: Which Strategy When
Target CPA, Target ROAS, Maximize conversions, Maximize conversion value - what each one optimizes, the conversion volume each needs, and how to choose.
Read
Analytics & ROI
Proving AI Marketing ROI Without Attribution Data
When attribution cannot see what AI changed, prove it another way: workflow baselines, simple holdout tests, and reporting that admits what it knows.
Read
Role Guides
AI for Email Marketing Managers: Full Guide
Where AI belongs in an email program - copy, segmentation, send times, deliverability, reporting - and the parts of the job that stay yours.
Read
AI SEO & GEO
Measuring AI Referral Traffic: GA4 Setup & Attribution
The 30-minute GA4 setup that pulls ChatGPT, Perplexity and Copilot visits out of the referral haystack - and what those numbers can and cannot tell you.
Read
Prompts & Workflows
ChatGPT Prompts for Email Newsletters Readers Love
Seven ChatGPT prompts built around a story, tip and CTA rhythm - so your newsletter reads like a person wrote it, on a schedule you can actually keep.
Read
Prompts & Workflows
ChatGPT Prompts for Product Descriptions That Sell
Seven ChatGPT prompts that turn a verified fact sheet into product descriptions - scaled across SKUs and channels without invented claims that drive returns.
Read
AI SEO & GEO
ChatGPT Search Optimization: Get Found in AI Answers
How ChatGPT search picks its sources, the crawler settings that decide whether you can appear, and what its citation data says actually gets cited.
Read
Role Guides
AI for Social Media Managers: A Daily Playbook
A working day with AI in the social media manager job - what to hand over, what to keep human, and how to use the time it gives back.
Read
Prompts & Workflows
ChatGPT Prompts for Ruthless Competitor Analysis
Seven ChatGPT prompts that turn reviews, pricing pages, ads and job posts into competitive intelligence - without letting the model invent your rival.
Read
Prompts & Workflows
ChatGPT Prompts for Landing Page Copy That Converts
Seven ChatGPT prompts for landing pages - message match, value prop, objections, proof and CTA - each built to run on your real inputs, not invented ones.
Read
Prompts & Workflows
ChatGPT Prompts for Smarter SEO Content Briefs
Eight ChatGPT prompts that build an SEO content brief piece by piece - intent, gaps, thesis, links - and a QA prompt that tells you if the brief is too thin.
Read
Tools
Marketing OS: I Let a Claude Skill Audit My Site
An open-source Claude skill claims to be a marketing department in one file. I ran its audit on my own site, kept the score, and checked every finding.
Read
AI SEO & GEO
Perplexity Citations: Content SEO for AI Agents
How Perplexity picks its sources, the crawler settings that silently disqualify you, and the content work that earns citations in its answers.
Read
AI SEO & GEO
AI Overview Visibility: What Search Console Now Shows
Google's generative AI report reached every site on August 31. How to read it, what it leaves out, and how to check the AI search it will never cover.
Read
AI SEO & GEO
Bing Copilot Citations: How to Get Into Copilot Answers
Bing's AI Performance report shows citations and grounding queries - data Google won't give you. How to read it and earn more Copilot citations.
Read
Paid Media
ChatGPT Ads: How They Work and Whether to Buy In
ChatGPT ads reached 31 European markets in August 2026. Formats, targeting, measurement, what OpenAI promises about answer integrity, and who should test.
Read
Prompts & Workflows
ChatGPT Prompts for Buyer Personas That Feel Real
Seven ChatGPT prompts that build buyer personas from real customer evidence - interviews, reviews, tickets - instead of demographic fiction the model invents.
Read
Ethics & Governance
EU AI Act for Marketers: A Compliance Checklist
Article 50 took effect on August 2, 2026. Which of the five transparency duties actually apply to marketing teams, and the checklist I'd run this month.
Read
Role Guides
AI for SEO Specialists: The 2026 Guide
A task-by-task guide to AI for SEO specialists - keyword research, briefs, technical checks, on-page at scale and reporting - with what the model gets wrong.
Read
Prompts & Workflows
Brand Voice AI Prompts: Train ChatGPT on Your Guidelines
How to turn a brand voice guide into a system prompt ChatGPT can actually follow - extraction, rules, examples and a voice-check prompt you can reuse.
Read
Analytics & ROI
How to Calculate AI Marketing ROI (With a Template)
A step-by-step formula for AI marketing ROI that counts the costs vendors leave out, values time only when it is redeployed, and a template you can copy.
Read
AI SEO & GEO
How to Use ChatGPT for Keyword Research (and Where It Lies)
A working method for ChatGPT keyword research: what the model is good at, what it fabricates, six prompts, and how to validate every list against real data.
Read
Prompts & Workflows
ChatGPT Prompts for Social Media Captions by Platform
ChatGPT prompts for social media captions with the fold, the hook and platform rules built in - one prompt per platform, plus repurposing and testing prompts.
Read
Role Guides
AI for CMOs: The 2026 Playbook
An executive playbook for AI in marketing: what the spend data says, where AI creates leverage first, what stays human, and a 90-day adoption framework.
Read
Role Guides
AI for Content Marketers: The Complete Guide
A full-funnel guide to AI for content marketing - what to automate at each pipeline stage, an automate-vs-human decision matrix, and when not to use AI.
Read
Role Guides
AI for Marketing Managers: Daily Workflow Guide
How marketing managers fold AI into a real working week - planning, briefing, reviewing, reporting - plus a team rollout that avoids quality collapse.
Read
Prompts & Workflows
ChatGPT Ad Copy Prompts for Google, Meta and LinkedIn
Platform-specific ChatGPT prompts for ad copy - Google RSA, Meta and LinkedIn - with official character limits and a compliance guardrail built in.
Read
Prompts & Workflows
ChatGPT Prompts for Email Subject Lines That Open
ChatGPT prompts for email subject lines with A/B variants and mobile truncation limits built into every template - organized by campaign type.
Read
Prompts & Workflows
ChatGPT Prompts for Blog Posts: 10 Outline Templates
Ten copy-ready ChatGPT prompts for blog post outlines, intros and drafts - each with the reasoning behind it and how to adapt it to your brand.
Read
AI SEO & GEO
How to Get Your Content Cited by AI Search Engines
AI answer engines cite sources differently than Google ranks pages. Here's what actually earns a citation, and the on-page changes that move the needle.
Read
Prompts & Workflows
Build an AI Content Brief Workflow That Scales
Most AI content pipelines fail at the brief, not the draft. A four-stage workflow that raises output without filling your site with forgettable pages.
Read
Analytics & ROI
Marketing Attribution in the Zero-Click Era
When AI answers absorb the click, last-touch attribution quietly breaks. How to measure demand you can see the effects of but not the source of.
Read